Consumer Brands AI
Consumer brands are leveraging chatbots and conversational AI to enhance customer engagement by providing instant, personalized support across various digital channels. These tools enable seamless interactions, from answering product inquiries to guiding customers through purchasing decisions, ultimately driving eCommerce conversions. By integrating AI with data-driven insights, brands are also creating tailored experiences that increase customer loyalty and streamline the shopping journey.
Here are some of the brands we've helped go #AI-First
Diageo | Meet Elli, Diageo's 1st Generative AI Service (Globally!)
Having launched one of the first Branded Alexa skills in the UK with Voxly Digital in 2017, plus a range of chatbots, Diageo has a strong record of innovating new ways for consumers to interact.
In 2021, the Global Digital Innovation team used Voxly Digital to establish a longer-term strategy to help navigate the rapidly shifting landscape of Conversational AI. Building on that work, Diageo launched its first Generative AI consumer service in Nov 2023 via a Seedlip Conversational AI chatbot.
Unilever | Recipedia
Discover recipes tailored to your needs, get step-by-step instructions and save your recipes for later. Say goodbye to fiddly recipe book page-turning: you’re going hands-free! Get to know your new kitchen friend by saying “Alexa, open Recipedia”.
Unilever closed down this service in 2021 due to a shift in priorities.
Mars M&Ms
Tackle Streaming Indecision! Red Recommends was an Alexa and Facebook chatbot service that helped viewers navigate options across various streaming services, marking the first voice activation marketing campaign for Mars Wrigley Confectionery UK. The Alexa skill was only live for a promotion period in 2018, but you can still visit the Facebook Chatbot.
P & G Victoria
Listen to fantastic tips on Fashion & Beauty, Health & Wellbeing, and Home & Garden – or how about motivational quotes? You can also hear product information and customer reviews for your favourite household brands, including Olay, Pantene, Oral-B, Flash and Fairy. Plus, if you like the sound of a product, you can simply add it to your Amazon shopping list – and don’t forget to ask for “offers” so Alexa can deliver the latest samples and money-off coupons straight to your inbox.
Diageo | The Bar on Amazon Alexa
The Bar was recognised as a 2019 Webby Award Winner in the category of Best Voice Skill.
Want amazing cocktails - all you have to do is ask! The Bar’s Master Mixologist has hand-picked a range of the world’s best cocktails – from crowd favourites like an Old Fashioned or Cosmopolitan, to tailor-made recipes like the Pimm’s Cup or Southside Fizz. Just say Alexa, open "The Bar".
Diageo | Conversational AI Strategy Sprint
Having launched one of the first Branded Alexa skills in the UK with Voxly Digital in 2018, plus a range of chatbots, Diageo has a strong record of innovating new ways for consumers to interact with their brands. In 2021, the Global Digital Innovation team were looking to establish a longer-term strategy to help them navigate the rapidly shifting landscape of Conversational AI.
Reckitt Benckiser Veet
Get guided walkthroughs to help you get the best out of Veet hair removal products, including creams, waxes, wax strips and beauty stylers.