Beauty and fashion brands are increasingly leveraging chatbots and conversational AI to enhance customer engagement and streamline ecommerce experiences. These tools enable personalized recommendations, instant customer support, and seamless product discovery, creating a more interactive shopping journey. Additionally, chatbots assist in automating tasks like booking virtual styling sessions or processing orders, driving sales while offering a tailored shopping experience.
Here are some of the brands we've helped go #AI-First
Maybelline
Need help perfecting that tricky makeup technique or discovering the most flattering makeup look? Maybelline’s voice-activated makeup tips and looks recommend personalized looks based on your makeup style preferences; from bold to glam to edgy to natural, the occasion for which you are getting ready, and the season! Once you’ve found your perfect look, click in for the step-by-step tutorial complete with shoppable product recommendations.
Unilever | Voice Strategy 2020
Like many brands, Unilever has been experimenting with Conversational AI and voice apps for years. Working with partners like Voxly Digital, they have a global portfolio of voice-services for the haircare category. However, the value and business case for voice in this space was less clear. We helped them understand best practice approaches and establish the strategic role of voice for haircare shoppers.
Clairol
Clairol Color Expert provides consumers a hands-free voice activated guide to the entire at-home hair color process – from finding the right shade at the shelf to applying color, re-application and aftercare at home. This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.
Coty
Create personalised makeup, hair, and nail looks for any event and check out today’s hottest beauty trends. Just say, “Alexa, let’s get ready” to launch your new personal beauty assistant. Like to plan ahead? Sync your Facebook account to have Alexa pull in your personal calendar and get customised looks for any events you’re attending over the coming two weeks.