The beauty editors at Unilever love trying out hundreds of styles and products to give you the best hair tips and inspiration.

Need help perfecting that tricky makeup technique or discovering the most flattering makeup look? Maybelline’s voice-activated makeup tips and looks recommend personalized looks based on your makeup style preferences; from bold to glam to edgy to natural, the occasion for which you are getting ready, and the season! Once you’ve found your perfect look, click in for the step-by-step tutorial complete with shoppable product recommendations.

Clairol Color Expert provides consumers a hands-free voice activated guide to the entire at-home hair color process – from finding the right shade at the shelf to applying color, re-application and aftercare at home. This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.

Create personalised makeup, hair, and nail looks for any event and check out today’s hottest beauty trends. Just say, “Alexa, let’s get ready” to launch your new personal beauty assistant. Like to plan ahead? Sync your Facebook account to have Alexa pull in your personal calendar and get customised looks for any events you’re attending over the coming two weeks.