The Challenge
Seedlip is one of Diageo’s major brands in the fast-growing non-alcohol category – and is in a prime position to capture consumers that want more conscious drinking. Whether that’s abstaining, sipping low-proof drinks, or switching between non-alcohol and regular-strength drinks - Seedlip is a market leader. Add to that, sales in 2022 of the no-alcohol and low-alcohol beverage category grew by more than 7% in volume across 10 key markets, surpassing $11B in market value. Seedlip is now primed for growth through innovation.
Building on their brand positioning, Seedlip decided to invest in Generative AI:
Meet Elli - The AI Cocktail Concierge built by Voxly Digital
Chat to Elli now: https://www.seedlipdrinks.com/en-us/virtual-concierge/
Whats Next?
We are already working on concepts and upgrades for the next stage of Diageo’s Generative AI journey. Stay tuned!
The Challenge
Seedlip is one of Diageo’s major brands in the fast-growing non-alcohol category – and is in a prime position to capture consumers that want more conscious drinking. Whether that’s abstaining, sipping low-proof drinks, or switching between non-alcohol and regular-strength drinks - Seedlip is a market leader. Add to that, sales in 2022 of the no-alcohol and low-alcohol beverage category grew by more than 7% in volume across 10 key markets, surpassing $11B in market value. Seedlip is now primed for growth through innovation.
Building on their brand positioning, Seedlip decided to invest in Generative AI:
Meet Elli - The AI Cocktail Concierge built by Voxly Digital
Chat to Elli now: https://www.seedlipdrinks.com/en-us/virtual-concierge/
Whats Next?
We are already working on concepts and upgrades for the next stage of Diageo’s Generative AI journey. Stay tuned!
Have a project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.